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The huge amounts of marketing aimed at kids would suggest kids on average have a lot of influence on decisions in their household


For candy and toys, sure. But there are a wide range of goods and services where the child has 0 say. Cars, homes, and even cell phone companies never market to kids in order to influence the parents, implying that children have no meaningful impact in these areas.

Now these services advertise to adults with children, such as being able to call your kids whenever with the unlimited cell phone plan, but that’s still advertising to the adult, not the child.




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