Well, then you'd miss out on a lot of great products from third-party sellers, and with this latest push that is the subject of this article, you'd see less and less showing up.
...and you can do this after you do a search and see results and get to where you have additional filtering options. I'm guilty of using "Show only Prime offers" or whatever that one is called. After becoming a seller that does FBA and seller-fulfilled, I use that filter less. There are great small businesses that still ship very fast, and at competitive prices and since I'm one now, I feel their pain and want to support them too. I can also be patient on a lot of my shipments and don't require 2-day shipping.
> There are great small businesses that still ship very fast, and at competitive prices and since I'm one now
The problem is that there are also a lot of scumbags doing the same thing, and it's impossible to tell the great small businesses from the scammers. I've been burned by that a few times, and it's why I don't buy anything from Amazon unless Amazon is fulfilling the order (where I have at least some recourse).
If I'm buying directly from small sellers, I'm either using their website directly or I'm doing it on eBay.
