John Deweese, "one of the creators" says here that "it's a platform".

Here's one thing they could do: open the platform to distribute dictionaries from third parties.

Questvisual could still sell "basic" or "standard" dictionaries for each language pair, but they would also sell competing dictionaries, that could either try to address the problem from a different angle (phrase translation vs. word translation), or be specialized dictionaries: legal, medical, etc.

They would take a cut, of course, and they would create a market that they would curate. Great wins for everyone!