It's a lack of focus on increasing sales throughput. They should have looked to resolve bottlenecks between when a lead first hits their website and when a sale is finalised.
There's always something along that process that is poor and holding back the rest of the process. An increase in throughput = increased sales.
You don't think their funnel is optimized already? The truth is that Google and Microsoft have the mind shares and products that integrate well with their respective eco systems already. Google Drive and OneDrive just work and are highly affordable already.
There's always something along that process that is poor and holding back the rest of the process. An increase in throughput = increased sales.