I like your point but I thought the story was going to end with - "and I couldn't believe that they only offered two options, way to close off options to hungry diners just because no one else was around to serve them anyway"

Hefty margins in 8.95? Best bacon-wrapped fillet within 100 miles? I guess we are just on totally different wavelengths here with dining profits and the importances of great bacon-wrapped steaks.. Still, besides that, love your point.

It's South Dakota. I may have been hyperbolic about the hefty margin, but the 100 mile statement I would go to the mat for.

Positioning is all about finding your spot and own it. Reminds me of the largest island in a lake on an island in a lake on an island. Now, that's positioning! http://scienceray.com/earth-sciences/physical-geography/larg...

Must suck if you're a vegetarian.