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If you don't want to wait or make your own coffee, this seems like a great choice.

Clearly Starbucks has already proved out the viability with its order-ahead app, and like they say, that only represents 2.5% of the coffee market.

They did a great job of explaining why this is an interesting place to bring a solution. It just seems like such a low barrier of entry that I imagine competitors will spring up quickly, just like other order-ahead, delivery, and rewards apps of the past.



Certainly a low barrier of entry, but there are two things we keep in mind -

1) we don't think this is a winner take all market 2) but if it were, the strongest network will win

At this stage, it's about building the largest network as quickly as possible.




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