You don't need a radical change. A lot of small, incremental changes can throw a system out of balance. Take fishing as example. Mankind is doing it since pretty much forever and made many small improvements on the way. Now in hindsight we might have the necessary knowledge, models and simulations to determine what precisely what made us exceed replenishment rates. But that doesn't really matter in retrospect and now we have regulation trying to prevent overfishing.

So yeah, if you are trying to argue nothing changed in our media usage and systems interact just like they did 50 years ago, then that is most certainly a loosing battle.