That argument ignores scale though, giving money to politicians directly may well be unethical, but it is a path that is open to everyone and is at least somewhat out in the open. Compared to that, Google basically is the internet for a large chunk of people and tracking how they use their index is practically impossible.
Compared to news media where the actors are highly partisan but there are strong voices and opportunities to be heard for all points of view. The alternatives are a lot thinner for Web search and Youtube; and most people would be shocked if it did turn out they were actively pushing a message.
Besides, I'd expect political donation laws to come under attack to. It is a very political question. Google should have stuck to strategies and pronouncements that are neutral so that they were less likely to get involved in partisan politics.
It doesn't really matter whether you see it as ethical or not; what matters is that Google has huge and largely unchallenged reach in a field and appear to be official stances by management on social issues that they do not need to. This makes them a legitimate political target.
Compared to news media where the actors are highly partisan but there are strong voices and opportunities to be heard for all points of view. The alternatives are a lot thinner for Web search and Youtube; and most people would be shocked if it did turn out they were actively pushing a message.
Besides, I'd expect political donation laws to come under attack to. It is a very political question. Google should have stuck to strategies and pronouncements that are neutral so that they were less likely to get involved in partisan politics.
It doesn't really matter whether you see it as ethical or not; what matters is that Google has huge and largely unchallenged reach in a field and appear to be official stances by management on social issues that they do not need to. This makes them a legitimate political target.