The market opportunity is already occupied by Target! Great products, shipped to you or delivered to your car in the parking lot. I’ve shifted at least 50% of my Amazon spend to Target. I won’t buy anything that I eat, that touches my children’s skin, that plugs in, or that has a Li-Ion battery from Amazon.
I'll try them, though I just did some searches for some random categories like sailboat products and got nothing back. We have switched a lot of our home goods shopping to them (in person).
Yeah, sailboat products ain’t gonna happen at Target. Amazon is like a giant Goodwill: half the stuff is obvious crap, another 30% is non obvious crap, and 20% is quality products. If you want verified quality in specialty categories, you need to use a specialty retailer like West Marine.
That can work, but it depends on what you're buying. Target doesn't carry about 99% of the sorts of things that I buy online. However, I have a physical Target just down the road from me, so I've probably already checked there before I even got on the internet.
There lies the trade off. Quality control / trust verification is hard, and you will have way more products available if you forego it. You’ll also have a ton of junk mixed in too.
Of course. I’m talking about for household essentials. Amazon has built a gigantic marketplace by instituting zero quality control. Target is a marketplace with much stricter quality control and a vastly smaller selection. If you’re fine with caveat emptor than Amazon is the better choice.
