Just keep in mind that if your thinking is heresy you either have a way to show results quickly or a huge marketing budget. Being right today doesn't mean people will listen. With so much noise on the web credibility is a huge driver for customer acquisition. If your solution doesn't clearly show results and requires a pitch be ready to spend a lot of time building up your case and selling it. For instance, insects are a good idea for animal feed, right? Well you still need a lot of marketing to convince animal farmers to adopt them, the easier thing for them to do is just keep doing what they are doing today.
That rings true. Somewhat unrelated, but nonetheless important IMHO, is the new trend I see on networks like LinkedIn around culture fit, trust and performance. In a group where trust, a highly subjective concept to begin with, intervenes with heresy the focus on trust over performance can severely hinder innovation and be counterproductive.
Which might explain why certain companies attract certain people.
Being right has /never/ been enough to convince people. Changing peoples minds has to have enough of an improvement to overcome switching costs /and/ any anchoring biases.
Yes but today you compete with everybody else. If you are in a crowded space, i.e. analytics, your ideas will have to compete with ideas of many other bigger players with bugger marketing budgets. You also more or less advertise in the same place where they advertise.
