Yes, I personally like that if it means a single corporation isn't spying on me and trying to acquire all of my personal data in a single silo. Paying for it would also allow companies in this space to innovate more easily.
> Do you like paying for your search engine, Gmail, maps, and more?
These services could still all be free because they could sell their ad space to AdWords. What it would mean though is that other email / maps / video services would be able to compete, as would other ad networks.
Ads, by definition, end up costing more overall. Some might say that ads at least provide a worthwhile service, but IMHO both online and offline apps are just enabling waste at this point.
And how would splitting off AdWords be good for the consumer? Do you like paying for your search engine, Gmail, maps, and more?