When the incentive to monetize crosses the line into manipulating and exploiting results, users and policy, I think there is a dynamic threshold there where some folks will consider it heavy-handed capitalism (required for profitability), where others will clearly see a monopoly. Take the money out of the equation and look at the product for even wider perspective.

If knowledge is power, the for profit, curated Internet is trash.

Google has turned into a librarian that puts misinformation and diversions before actual results. I liked them better when they were more like the dewey decimal system of search, instead of the manic, bipolar curator with low quality information, just like MSM.