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Then don’t depend on Google. Everyone is depending on Google. Create an “unfair advantage”.

For instance, Josh Doody, the author of “Fearless Negotiation”, has been interviewed on six or seven podcasts that I follow.

How many companies have gotten popular by advertising on podcasts? If your entire business model is based on search results, you are bound to be disappointed. You are just one algorithm change from being made irrelevant.



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