I feel like this is the death of tightly written television. Getting my wife to pay attention to things well enough to pick up clever nuances has proven nearly impossible. Kids these days.
It's the opposite for me. I can't watch anything but tightly written media. The second I pickup an inconsistent plot point made to fill time or product placement, I zone out.
I agree with the other response, well written entertainment would retain the viewer's attention consistently. I can binge 24 episodes of a well written show without looking at my phone at all, but something that doesn't require much attention will have me immediately reaching for the phone to catch up on other things.