Hi Ben, kudos for building something you believe in.
My first impression is you have to talk to customers more and use face to face interviews.
There is already a market for this kind of product so the issue might be:
- bad targeting. Are you sure you talk to the right people? Who buy this kind of product ? Is the same people buying the product than the one using it ?
- low reach. Conversions can be rare. Have you reached enough people ?
- messaging. Do people really value your differenciation ? Do they understand your message?
- price. Is it too expansive ? Not expansive enough to be credible
- bad channel. How does the other company sell their product ? B2B sales ?
It seems to be you rely extensively on digital marketing to "talk" with prospects. Most of the time, one face to face can bring 10 times more info quickly.
I would also suggest to read the "Test Mom". You may have done customers interview the wrong way
Thanks trez,
I've did a lot of face to face in the early days but you're right, almost everything is digital now.
I feel as if I burnt through everyone available during development, testing and beta and there's no one left within my network reach and so content, social and SEO are really all I have left right now.
My first impression is you have to talk to customers more and use face to face interviews. There is already a market for this kind of product so the issue might be: - bad targeting. Are you sure you talk to the right people? Who buy this kind of product ? Is the same people buying the product than the one using it ? - low reach. Conversions can be rare. Have you reached enough people ? - messaging. Do people really value your differenciation ? Do they understand your message? - price. Is it too expansive ? Not expansive enough to be credible - bad channel. How does the other company sell their product ? B2B sales ?
It seems to be you rely extensively on digital marketing to "talk" with prospects. Most of the time, one face to face can bring 10 times more info quickly.
I would also suggest to read the "Test Mom". You may have done customers interview the wrong way
I hope this help and wish you good luck