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Can you explain this concept more? Sounds interesting.



It sounds like Costco's larger toilet paper packages make the toilet paper manufacturer feel less of a conflict of interest? That Costco isn't undercutting the manufacturer's other channels such as online sales?

What exactly am I missing here? The Channel conflict model seems to be about maximizing revenue by not selling the product to the customer and ignoring new channels.

Not selling can boost short term revenue but it's a risky move when your competitor is Amazon.




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