Liste looks great! I've been looking around for a better tool to aid in note-taking after all the posts around this space over the last few weeks. Will keep an eye on it and good luck with the launch.
How did you decide to start a company around the idea before launch?
It was mostly a personal itch. I had been using Pocket for sometime but it honestly wasn't cutting it anymore. I built a smaller app over the Pocket api but as time progressed, the app diverged more and more. Once the Pocket api just became a glorified database, I decided to go all in. I waited for other solutions to come around but none were satisfying enough. After 5 years I had enough, talked to some people who expressed similar desire and that's when I jumped in full time.
How did you decide to start a company around the idea before launch?