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> What they can't do is become another kind of organization.

That's a big problem many companies are facing in this day and age.

For example traditional newspapers companies are transitioning to digital publishing. This not only impacts how content is published but also how content is produced for a different medium.

I heard a podcast a couple fo years ago with (I believe) the CTO of the NYT. He said that the digital part of the NYT was almost a different company altogether. In the past years I worked at a paper publishing/education company and that was my experience as well. I was in charge of the digital product dept and we were like a black box inside the company. Nobody there really understood how we worked.



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