Definitely. There is also universal agreement in good branding vs bad branding. I’ve been browsing the top branding blog for over 12 years now: https://www.underconsideration.com/brandnew/

Still subjective but let’s compare Jitsi brand with something from https://www.cghnyc.com/

There is certainly a huge difference even though it’s not a quantitative measure.

Jitsi brand just sucks so bad. :(