If I can offer some UX feedback, the golden rule of all UX design is to eliminate question marks.
The typing animation in the placeholder draws all my attention. Puzzled, I tried to make sense of ForwardShelvesCollapseClose for several seconds, when I should have been reading the landing page copy.
The principle to design by omission is to ask if an element answers the question you want me to ask, or raises the question you want me to ask, e.g.
1. "How much does it cost?"
2. "Where do I buy it?"
3. "How do I share it?"
The typing animation in the placeholder draws all my attention. Puzzled, I tried to make sense of ForwardShelvesCollapseClose for several seconds, when I should have been reading the landing page copy.
The principle to design by omission is to ask if an element answers the question you want me to ask, or raises the question you want me to ask, e.g.
1. "How much does it cost?" 2. "Where do I buy it?" 3. "How do I share it?"