The name Linux is not the issue, the fact that it isn't a product might be.
Think of Windows or macOS, pick a version, you can picture what it looks like and what apps run on it. Linux isn't a specific product. You can't install Linux 10.15. You might install a specific kernel version, or a specific distro version, but Linux is more of an assemblage of packages rather than one cohesive end-product. And it's not as easy to picture Linux in your mind. One Linux user will use default Ubuntu installation, one Linux user will boot directly to terminal because window managers, and other Linux user will be using Android which is completely different case as well.
Think of Windows or macOS, pick a version, you can picture what it looks like and what apps run on it. Linux isn't a specific product. You can't install Linux 10.15. You might install a specific kernel version, or a specific distro version, but Linux is more of an assemblage of packages rather than one cohesive end-product. And it's not as easy to picture Linux in your mind. One Linux user will use default Ubuntu installation, one Linux user will boot directly to terminal because window managers, and other Linux user will be using Android which is completely different case as well.