There literally is no Oyo. They took hotels from the bottom x% of hotels, and guaranteed them revenue and got the Oyo sign slapped on the front door.
Who could have thought this would work? Like starting a banana company by white labeling the bottom 1% of bananas in quality with your brand name. All the smelliest, most rotten bananas infested with bugs.
> Who could have thought this would work?
Some enterprising person on Airbnb! Trashy trailers repainted and rebranded as cabins around Redwood National Park. I'm not going back there, but there will be enough suckers if the traffic's heavy.
Incredible that someone actually thought a new splash of paint and a big red brand can make up for the complete lack of culture, training, and motivation at the bottom rung of India's hotel industry.
Did no one realize that they're in the hospitality industry?
Who could have thought this would work? Like starting a banana company by white labeling the bottom 1% of bananas in quality with your brand name. All the smelliest, most rotten bananas infested with bugs.