> if you had asked me 20 years ago I would have said hell no, but now I have managed to taste some really good butters and maybe it is worth that much, just like a good cheese would be.
I had the same thing occur with wine, I'm from California but I went to Catholic school so wine to me was this forced ritual thing that tasted horribly. I even did a short in upscale catering while paying for University and still didn't 'get' wine despite tasting what I was told was 'good wine' all the time. I like(d) aged single malt whisky and vodka.
But when I went to Italy and Croatia I learned how a cuisine can be entirely built around the seasons and that wine played a big part of its enhancement.
I've had really good butters from Switzerland while doing my apprenticeship, not sure the costs but it wouldn't surprise me if that was the rate, and despite my affinity for comparing seasonal/aged cheeses (especially with fruit) I simply couldn't tell the difference. It made logical sense for the same reason it does in cheese, the grazing and vegetation/feed pattern varies, but my palette couldn't tell the difference in finding the 'lavender and wild flower notes' these artisan guys went on about. Then again, I'm more of a olive oil person anyway, and that easily exceeds $50/liter so I understood their is a market for that and just nodded.
As a chef later in life I had the same experience as hearing the sommelier talk about 'after notes of butter scotch, and whiffs of toffy' when describing what I thought was a rather mediocre chardonnay during pre-service with food pairing once: a lot of is just branding, but I'm glad it exists as its a big part of restaurant sales. But I just shrugged it off, and never ordered it myself.
I had the same thing occur with wine, I'm from California but I went to Catholic school so wine to me was this forced ritual thing that tasted horribly. I even did a short in upscale catering while paying for University and still didn't 'get' wine despite tasting what I was told was 'good wine' all the time. I like(d) aged single malt whisky and vodka.
But when I went to Italy and Croatia I learned how a cuisine can be entirely built around the seasons and that wine played a big part of its enhancement.
I've had really good butters from Switzerland while doing my apprenticeship, not sure the costs but it wouldn't surprise me if that was the rate, and despite my affinity for comparing seasonal/aged cheeses (especially with fruit) I simply couldn't tell the difference. It made logical sense for the same reason it does in cheese, the grazing and vegetation/feed pattern varies, but my palette couldn't tell the difference in finding the 'lavender and wild flower notes' these artisan guys went on about. Then again, I'm more of a olive oil person anyway, and that easily exceeds $50/liter so I understood their is a market for that and just nodded.
As a chef later in life I had the same experience as hearing the sommelier talk about 'after notes of butter scotch, and whiffs of toffy' when describing what I thought was a rather mediocre chardonnay during pre-service with food pairing once: a lot of is just branding, but I'm glad it exists as its a big part of restaurant sales. But I just shrugged it off, and never ordered it myself.