> an enormous amount of food waste is caused by people simply refusing to buy ugly food.
This isn’t true at all. It’s literally a myth made up by people who want to sell ugly food to consumers. Ugly produce is used as animal food, sold to food service companies where it’s ugliness wont matter after they prepare it, or occasionally tilled back into the soil as fertilizer.
When I first started going to Whole Foods back in the day, the produce looked like a picture out of a catalog. I’d never seen such flawless produce in my life.
This isn’t true at all. It’s literally a myth made up by people who want to sell ugly food to consumers. Ugly produce is used as animal food, sold to food service companies where it’s ugliness wont matter after they prepare it, or occasionally tilled back into the soil as fertilizer.
https://www.vox.com/the-goods/2019/2/26/18240399/food-waste-...