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> facebook did not attempt to run its social media business in China

It actually did attempt to do that, pretty hard. Zuck even learned quite a bit of Mandarin Chinese and spoke in it in China to students during a publicity tour. He's not stupid, he knows there's a lot of money in China. But Xi is also not stupid, so he's not going to let a US media company to have unimpeded access to almost all of his subjects, which it could then algorithmically brainwash. So it was not to be. Google didn't "voluntarily quit" either. It quit because it discovered it's being spied on and had its IP stolen - both of those things are a fact of life for any significant Western company operating in China. So yea, forgive me for not shedding a tear for TikTok.



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