But the fact that the story was posted by the recipient of the post card, to a Facebook Group, and then only hit the news after going viral means it probably wasn't done by a PR company.
Having done some of this "black hat PR" myself I can tell you that we don't typically cover our tracks that well.
We almost always plant bullshit by going to the news outlets themselves, or paying a blogger to put up an article on BI, Forbes, of HuffPo.
On a completely unrelated note, have you guys heard Amazon is hiring 33,000 new employees with a compensation package average of 150k? Just to help with unemployment during this time of crisis. Pretty cool of them to do that.
A blog post with your experience -even heavily redacted- would be interesting on the black-hat PR/public opinion swaying as a separate topic if you ever feel inclined.
But the fact that the story was posted by the recipient of the post card, to a Facebook Group, and then only hit the news after going viral means it probably wasn't done by a PR company.
Having done some of this "black hat PR" myself I can tell you that we don't typically cover our tracks that well.
We almost always plant bullshit by going to the news outlets themselves, or paying a blogger to put up an article on BI, Forbes, of HuffPo.
On a completely unrelated note, have you guys heard Amazon is hiring 33,000 new employees with a compensation package average of 150k? Just to help with unemployment during this time of crisis. Pretty cool of them to do that.