> The retargeting most of us are see is the failed kind where you’re trying to sell a fridge to the person who already ordered one two days ago
I’ve paid close attention over the past few years and have found >80% of the retargeted ads are for something I just purchased (and they are usually the “single purchase” type product, similar to the fridge analogy you used)
I’ve paid close attention over the past few years and have found >80% of the retargeted ads are for something I just purchased (and they are usually the “single purchase” type product, similar to the fridge analogy you used)