It’s hard to imagine any writer who pitched doing a piece like this to the marketing department of a pasta company not just being told to fuck off. If it was possible to make money writing articles like this, there would be a lot more of them.
It's not hard, it just takes a long time, which costs $$$. That's why it's very very unlikely to be sponsored, because no CPG company is going to spend 100k to commission a writer to spend several months working on an art piece. Except maybe Red Bull, but this isn't about Red Bull.
James Lord, biographer, to Alberto Giacometti, while watching the artist draw him: "It looks so easy."
Giacometti: "It is easy. All it takes is a lifetime."
Is that the going rate nowadays for a competent investigative writer? I thought the major conglomerates also commission these ‘art pieces’ at a decent rate.
