I could think of several reasons why regulation would not be a good idea. Cutting into pieces? Maybe, but how would you cut pieces of FB or Amazon that credibly resolve the problem? Remember that lobbying for antitrust splits will be pursued by someone with enough political ambition to offset the pressure in a long run. What would be their benefit?
For now I think that voting with your feet is still a recourse, complemented by vocal messages on social media to maximize hit-back.
I really enjoyed what EU did with GDPR and secure EU citizens data protection, with regulators that everyone can access. It seems to be working well (it could be working better, but it's still a relative new thing).
This has companies make an effort to comply, or other companies refusing to comply and they exit the market not providing products/services to EU citizens, and that's fine!
That's why I believe regulation would do wonders here. Imagine Youtube, or Amazon, have to make up for the loss of revenue of someone they mismanaged and refused customer support? Sprinkle that with fines, and it would start to shift the whole "AI for customer support", which simply doesn't work.
Regarding the cutting into pieces, as long as the user base is cut into manageable size. Amazon has several user bases: AWS users, Amazon Buyers, Amazon Sellers, etc.
In this case, Amazon Sellers are treated like shit, literally. So maybe Amazon Seller platform should be spinned off and have an independent structure dedicated to it. Because currently there's contrafaction, fraud, and a lot of illegal things happening while they give no proper recourse to the damaged parties - unless you're Nike, or Nintendo.
>Remember that lobbying for antitrust splits will be pursued by someone with enough political ambition to offset the pressure in a long run. What would be their benefit?
In this case, for the whole European Union project to start to walk the talk, they have to start to make visible changes. Else the credibility of the union will start to crumble.
For now I think that voting with your feet is still a recourse, complemented by vocal messages on social media to maximize hit-back.