Brave [0] is a web browser, built from Chromium, but with built in ad and tracker blocking.
FLoC stands for Federated Learning of Cohorts. The third party cookie is dying, and FLoC is a way for companies to group people together and track them, rather than tracking individuals. Here's more info about that [1] and here's an EFF article about why it's dangerous [2].
> Brave is a free and open-source web browser developed by Brave Software, Inc. based on the Chromium web browser. It blocks ads and website trackers, and provides a way for users to send cryptocurrency contributions in the form of Basic Attention Tokens to websites and content creators along with the ability to keep the cryptocurrency they earned.
> Third-party cookies are the technology that powers much of the surveillance-advertising business today. But cookies are on their way out, and Google is trying to design a way for advertisers to keep targeting users based on their web browsing once cookies are gone. It's come up with FLoC.
> FLoC runs in your browser. It uses your browsing history from the past week to assign you to a group with other "similar" people around the world. Each group receives a label, called a FLoC ID, which is supposed to capture meaningful information about your habits and interests. FLoC then displays this label to everyone you interact with on the web.
Brave is the first global digital ad platform built for privacy, offering advertisers the opportunity to participate in a premium, brand safe, and opt-in ad ecosystem, designed for a future without 3rd party cookies.
Brave claims to be a privacy oriented web browser. It is apparently based on Chromium and someone identified a Chromium feature that was phoning home (I.e. Google servers) with some informations reducing user anonimity
(At least that's what I understood from a quick look)
