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Show HN: Paragon Connect (YC W20) – Plaid for SaaS Apps
38 points by fooly_wk on May 5, 2021 | hide | past | favorite | 11 comments
We're Brandon and Ishmael, co-founders of Paragon (https://useparagon.com). We're building a platform to makes it easy to integrate your product with other SaaS apps like Salesforce / HubSpot / Slack.

To share a little backstory, we started with a slightly different product (https://news.ycombinator.com/item?id=22813834) and decided to build Paragon Connect after hearing so many customer requests for this specific use case.

If you’re a B2B software company, your customers have probably asked “does your product integrate with Salesforce / Slack / HubSpot / Jira / QuickBooks / etc.?” But building integrations in-house is a big lift - learning the differences between each vendor’s API and authentication methods, managing user tokens, and building the UI for users to manage their integrations can take months of engineering.

Companies we talked to consistently shared this pain point with us, so we wanted to try creating a 'Plaid-like' experience for embedding 3rd-party SaaS integrations into your product.

You can add Paragon's SDK with a few lines of code, then 'switch on' integration with any of our supported app providers. We provide a pre-built UI portal for your end users to activate and configure their integrations, and managed authentication so you don't need to handle the different auth strategies for each provider.

Once you've setup our SDK, you can use Paragon's drag-and-drop workflow builder to map data between your app and other SaaS apps, or you can use Paragon's REST API to access the app provider's API directly.

To show how it works, here's a quick demo video (https://www.youtube.com/watch?v=BcwOUMRXg_k&t=5s) where we build a Slack integration with Paragon Connect in about 8 minutes.

If you're interested in trying Paragon Connect, you can sign up for a free 14-day trial here: https://dashboard.useparagon.com/signup. We'd love to hear your feedback - thanks for reading this far, and looking forward to your thoughts in the comments!



Looks promising - we've regrettably been backlogging integrations for months just because our eng team has their hands full with other product features.


Hey Brandon & Ishmael,

I really like your previous product. It sounds like Segment, but when I dive deep into your landing page it's a way to embed Saas tools into your product?

It looks promising.


Looks great! I see that you have a ton of integrations already available with more on the way. Could I ask, which one was the easiest to implement? Which was the hardest?


Thanks! I'd say each each integration has its own nuances that can be tricky - we've found Salesforce notoriously has one of the most challenging and monolithic APIs, while Slack is typically pretty nice to work with. Interestingly, they're both the same company now.


Salesforce's bulk API is actually pretty nice. You can drop millions of records and they handle the processing and reporting back row level errors.


This is a significant pain point. I'm involved with a number of SaaS companies and I can see this being very helpful for them. Nice work.


Awesome idea, we would've shipped our HubSpot integration 10x faster if this was available.


Embedded integrations is such a big problem to solve. Congrats on the launch Brandon and team!


Definitely a problem -- excited to see a solution in this space!


This looks incredibly promising. Going to check it out! Thanks


Looking forward to giving it a go




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