They'd have to sell these at a significant loss to make up for the risk any company would have to take to build out a DC on first generation hardware from a startup.
I mean, how many companies are building out DCs left and right these days? Not many. This will fit in nicely for brand new projects that require nothing more than a rack. Once a company puts something through the paces for 2-3 years, and the engineers managing it love it, then the slow migration from UCS (or Nutanix) to Oxide begins. This is usually how I've seen new hardware architectures introduced at mid and large size companies.
