Isn't it precisely one of the (supposed) strength of Apple, not having to set up anything, it just works? They're just parroting what people will say against the price of this computer:
> Yes the new Mac mini has M1, too, but you’re going to need all the peripherals including a display. So for a few hundred quid more you get an all-in-one home computer that is as easy to get started as an iPad.
It's a way to predict the comments like "You must be stupid to buy an iMac. I personally bought a mac mini for $X, and $X is way lower than the price of that iMac, setting it up is not that hard." or something along those lines.
I know way more than enough about the tech world and work within it professionally. My biggest attraction to these iMacs is I think they might just be lightweight enough to move between multiple places depending on use.
I agree, I think it's just a failed attempt at some humor:
> The new iMacs are unashamedly aimed at people already in the Apple ecosystem. Yes, they are more expensive than other one-box PCs out there, but the iMac buyer won’t care. They’ll want it to, sigh, “just work”.
In all fairness, they never called you an idiot. You just happen to choose the same computers that idiots do, which is more of a coincidence than an insult.
> Yes the new Mac mini has M1, too, but you’re going to need all the peripherals including a display. So for a few hundred quid more you get an all-in-one home computer that is as easy to get started as an iPad.
It's a way to predict the comments like "You must be stupid to buy an iMac. I personally bought a mac mini for $X, and $X is way lower than the price of that iMac, setting it up is not that hard." or something along those lines.