I think it is great that they're working on an idea, but having just watched Patrick's BOS talk on marketing I wonder if they have the right target.

http://blog.businessofsoftware.org/2011/03/hello-ladies-patr...

Related: Reddit cookbook, "Good but cheap recipes for a college student"

http://download693.mediafire.com/o3wchulvrofg/ynlygozezyz/re...

This would be a perfect hit YouTube channel. Imagine the guy he links to with the rice instructions ( http://www.reddit.com/r/food/comments/cwt9t/fine_you_wanted_... ) popping of for a special segment, yelling at the camera like a drill sergeant. You'd never forget how to cook rice after that.

I got confused about the thread topic (too many tabs) and mis-replied. This comment refers to the original submission and not the parent PDF link.

Now that's how you do idea proofing.

Reddit is a great community to get feedback and support from. I took a similar approach for a project I had in mind and the response was astounding. I made some mockups, posted them in the proper subreddit right before bed at 3AM, and woke up at 9AM expecting a small handful of comments, but instead was amazed that the number was closer to 70. Because of that thread, I've found a very talented partner for the project and we're getting close to launch date.

Here's the thread: http://www.reddit.com/r/Minecraft/comments/i04lm/who_would_b...