Hard truth is Apple has really built its ecosystem brick by brick and is constantly getting stronger. And other companies don't even seem like they have their eyes on the game wrt ecosystem. They do some parts better than Apple but no one seems to be focussing on the big picture. Once someone is fully in the ecosystem (phone, iPad, Mac, watch, Apple TV and some iCloud services) it's really hard to find another ecosystem that works as well.. and that's not a good thing for the industry in general