It's nothing but a feel-good virtue signal boost. Worked for one that fully enabled casual sexual harassments and practiced frat-culture of pressuring workers into drinking alcohol, wouldn't think twice between aggressive cash-burning and laying off workers, severely underpays people who have been with the company for years. CEO blatantly told a journalist to call 1800-EAT-D**. The fact that such company can get certified makes this program a joke.