I tried out TikTok for a few nights. It very, very quickly got repetitive. I think the short-form content sphere can only fit so much of an arc in what little time it has. And getting people to sit through it requires being a bit click-baity. And everything was obviously staged, and a lot of times it seemed like...

Okay, so when I was a kid, we made stupid videos too. But we never expected anyone to watch them. And they were often 5-10 minutes long in the end.

On TikTok you can tell that the priority of being filmed is to be seen. They aren't just having fun. It's like TV, and weirds me out.