and this was before the recent PR disaster
Blizzard maybe, but Blizzard is owned by ATVI and are still growing top line revenue QoQ:
https://www.reuters.com/companies/ATVI.OQ/financials/income-...
So, yes the company is technically still in "piles of cash" ($2.8B net cash from operations in 2020 for example).
they made the calculation that losing some percentage of their western markets to appease the CCP was worth it
and now they're going to lose that too
couldn't happen to a group of nicer people
and this was before the recent PR disaster