I understand where you're coming from in that the technical abilities to create something (someone?) like this may seem like a low barrier to entry.
However, I disagree that this is "quick" money or just a fad. The value of this AI for sponsorships/ads comes more from a team of actual people that scan social media to search for trends, photo styles and carefully helps curate its presence. For example, look at how the first "photo" in the article is created. Notice how the AI isn't looking at the camera? Or how the perspective is somewhat tilted? Overall, the image has many subtle details also very in line with how many millienial/gen-Z Korean girls upload birthday photos from cafes on Instagram.
It feels like Rozy represents a broader movement towards abstracting out the elements that make us resonate with a brand or image more. I think brand strategists and marketers have figured out that the model is more of a vessel to store and convey those elements/emotions and for particular types of ads there is no real need for the model to actually exist in reality. Think about how many ads where you don't know the model in any other context.
Rozy probably adds more value than the nameless models in some sense because there's a persona/brand the team has built up in social media/other ads. Definitely not easy money.
However, I disagree that this is "quick" money or just a fad. The value of this AI for sponsorships/ads comes more from a team of actual people that scan social media to search for trends, photo styles and carefully helps curate its presence. For example, look at how the first "photo" in the article is created. Notice how the AI isn't looking at the camera? Or how the perspective is somewhat tilted? Overall, the image has many subtle details also very in line with how many millienial/gen-Z Korean girls upload birthday photos from cafes on Instagram.
It feels like Rozy represents a broader movement towards abstracting out the elements that make us resonate with a brand or image more. I think brand strategists and marketers have figured out that the model is more of a vessel to store and convey those elements/emotions and for particular types of ads there is no real need for the model to actually exist in reality. Think about how many ads where you don't know the model in any other context.
Rozy probably adds more value than the nameless models in some sense because there's a persona/brand the team has built up in social media/other ads. Definitely not easy money.