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Agreed on the kind of religious adherence which can make the process feels a bit like..a staged show? Stifling instead of open discussion?

"Metrics" though drive when something might be delivered which triggers marketing spend, hiring requirements and so on. It says "we're working on this now and that next" which drives all kinds of internal storytelling about priorities and cascades down (or up?) into quarterly calls.

How do you do it otherwise without having ipod summers?



You set up long term team based goals (OKR's, Objectives and Key Results) and then evaluate how well those goals were achieved. It isn't 100% accurate or fair, but neither are Scrum burndown charts.


And how would you ship product against an OKR and manage spend for the marketing to support the launch?




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