I just realized that the Bloomberg reporter who wrote the recent story is named "Zeke Faux." (Faux meaning "fake" in French, in a story about fraud.) Is his name a pseudonym? If not, it's another surreal point in a surreal story.
You've opened up a can of something. Check this out:
Zeke = 4 letters. Ezekiel, the long form = 7 letters (note this number, cos it will come up further down).
Cloak = 5 letters.
4 + 5 = 9.
9 is the number of spiritual adepts that govern the 7 Universes.
9 * 7 = 63.
Add those two digits, and you get 9, again.
See where this is headed?
Hm, that does seem to be more standard. Both nominal and onomastic redirect to the page titled nominative determinism on Wikipedia though. Nominal makes a lot more sense to me than nominative.