It's savvy but pretty scammy, as people will assume the businesses are still alive, when they are just shell fronts, using the prior logo/branding/domain names.
Here's Tai's parent company and their purchased brands:
Old brands pretty much never die. I haven't seen one recently but for a time I was getting public relations pitches for RCA-branded devices that were clearly some generic Chinese knockoff things.
Here's Tai's parent company and their purchased brands:
https://www.retailecommerceventures.com/
Some big ones that I recall going to back in the day are Radio Shack, Pier1, Stein Mart, and Linens N Things.