Value skyrocketed, but IP was demolished. Warcraft and Starcraft are two of the most popular game franchises ever. Today, nobody cares about the story of these games anymore. Popular characters have been written into a wall or killed off in an unsatisfying way. The overall story is a tangled mess of retcons, 1000 IQ BBEG, and directionless plot lines. While Activision made record profits, they did it at the cost of player numbers. Every new character is shallow, uninspired, quickly killed off, or never used again after their initial use(Bwonsamdi, Rexar, many more). By failing to appease players with the story, and putting systems designers in charge of gameplay, they have been draining the value of their IP for the last 10 years.
For games to be successful today, they need popularity. Twitch streamers need to play it. Youtubers need to make "how-tos", and word of mouth is king. Activision drove the final nail in their coffin with the PR nightmare this year. No amount of necromancy (Warcraft Reforged, Classic WoW, Diablo 2) can save the company long term.
For games to be successful today, they need popularity. Twitch streamers need to play it. Youtubers need to make "how-tos", and word of mouth is king. Activision drove the final nail in their coffin with the PR nightmare this year. No amount of necromancy (Warcraft Reforged, Classic WoW, Diablo 2) can save the company long term.