The kind of person who needs a process like that would most likely also need a very strong push to follow through with it. Chances are cosplaying entrepreneur lingo is the nth iteration in a long line of attempts to convince themselves, new year's resolutions and the like, with all of the more dignified approaches having utterly failed.

I'm in the same boats, both of them: the author's, failing to keep in touch and being aware of it, and yours, being intuitively revulsed by the systematic approach. I even refuse taking part in that weird ritual of Facebook birthday wishes, because I consider it somewhat dishonest to congratulate when I didn't remember myself.