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Google Analytics sends URLs to Google on a even larger majority of websites. FB was hardly the one to start this trend.

The different in FB case, that they are not "required" to track URLs so they could of chosen an alternate implementation where sites in-directly served FB scripts through their own servers. And FB would only received a request when someone interacted with their elements.



Google is providing a service to the owner of the website, that helps them track their content.

Google isn't using it to post to a users wall/feed so that advertisers have more keywords to advertise to.


>Google isn't using it to post to a users wall/feed so that advertisers have more keywords to advertise to.

Neither is Facebook. Facebook is not using their like buttons for this feature, it is a separate opt-in feature.


Yes, this is a great idea. 'Passive' like buttons. There's no need (from my POV) for them to be active.




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