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> We operate under the assumption that users will not do what they don't want to do...

This assumption is either totally disingenuous or shows an extraordinary lack of self-awareness on Facebook's part.

Possibly it is true, in sensu stricto, that "users will not do what they don't want to do". But for far longer than the internet has existed, the foundation of the advertising industry (of which Facebook is unquestionably a part) has rested largely in convincing people to "want to do" things that are actually contrary to their greater interests.

In other words, Facebook has the critical mass to spawn an "opt-in" culture when they damn well please. And a network as large as Facebook has the potential to be quite corrosive to civil liberties and the social milieu, merely in how it it structured.



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