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It's supposed to be an online version of Grimlock from Transformers. He's part of a clan or robots that all talk in third person and have broken English.

That being said, I thought it was a thoughtful read with good points, and absolutely hilarious. I've spread it to 5 of my start-up friends who would get the Transformers reference already.

People love personality in products, like the MailChimp helping you along when creating your email newsletter, or w00ts hilarious product descriptions. Wufoo even does this by having a t-rex be the log in button and a title tag that says "RARRR!"

Apparently people really enjoy T-Rex's



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