My impression is that most people do not really care about other groups... unless it indirectly talks about something they are sensible, or they can clearly identify with the victims.
For example people (and media) in France don't care about violence between groups in Africa. We quite never heard about the Congo Wars, about Ethiopia, about the Lord's Resistance Army... But heard a lot about Jihadist movements in Africa or Muslim Nigerians killing Christians, because it resonate with our "experience", and resonate with the world view of some people (Islam vs Christianity).(note that France have a good history of supporting dodgy groups and activities in Africa).
I don't think this is true. Right now there are millions of Ukrainian refugees in Europe being welcomed with open arms, after millions upon million of muslim refugees have already entered the continent.
as you say, proximity. I went to school with people from Ukraine, I went to uni with people from Ukraine, I work with people in Ukraine right now. It's happening in weekend-holiday range from me. Makes it a lot less abstract.
For example people (and media) in France don't care about violence between groups in Africa. We quite never heard about the Congo Wars, about Ethiopia, about the Lord's Resistance Army... But heard a lot about Jihadist movements in Africa or Muslim Nigerians killing Christians, because it resonate with our "experience", and resonate with the world view of some people (Islam vs Christianity).(note that France have a good history of supporting dodgy groups and activities in Africa).
Muslim are like us all.