Definitely very interesting. I know Google has their “Advanced Protection Program”[0] with a Titan security key which is similar. It is interesting considering that Google’s protections target the user as the weak link, as your data lives on their hardware; while Apple is obviously targeting both the user and the hardware they have. I’m curiuos what security researchers will think of this, if it’s more theater or if it is actually a innovative attempt at giving advanced privacy to people who need it. Despite their past stumbles (e.g., CSAM), it seems like Apple is genuinely in the privacy fight, even if it is just for their bottom line.

[0]: https://landing.google.com/advancedprotection/faq/