Interesting how something that is so specifically and unexpectedly devastating, yet known for such a long time without any serious public awareness from companies involved, is referred to as a "bug".
It makes you lose data and need to purchase new hardware, where I come from, that's usually referred to as "planned" or "convenient" obsolescence.
Depends on who exactly we are talking about as having the intent...
Both planned and convenient obsolescence are beneficial to device manufacturers. Without proper accountability for that, it only becomes a normal practice.
HPE releases urgent fix to stop enterprise SSDs conking out at 40K hours - https://news.ycombinator.com/item?id=22706968 - March 2020 (0 comments)
HPE SSD flaw will brick hardware after 40k hours - https://news.ycombinator.com/item?id=22697758 - March 2020 (0 comments)
Some HP Enterprise SSD will brick after 40000 hours without update - https://news.ycombinator.com/item?id=22697001 - March 2020 (1 comment)
HPE Warns of New Firmware Flaw That Bricks SSDs After 40k Hours of Use - https://news.ycombinator.com/item?id=22692611 - March 2020 (0 comments)
HPE Warns of New Bug That Kills SSD Drives After 40k Hours - https://news.ycombinator.com/item?id=22680420 - March 2020 (0 comments)
(there's also https://news.ycombinator.com/item?id=32035934, but that was submitted today)